The most effective tool to increase productivity

Today I want to share one of the most effective productivity tools.
It’s called: “Good enough is perfect!”
Because perfectionism is evil, I’m answering)

I used to be a crazy perfectionist and wasted years for nothing. I still remember how painstakingly I cleaned up the texts and designs on my first sites, which then after a couple of months I had to tear down or do it again.

And then I learnt to get rid of this stupid habit. Life made me do it)

Most “civilians” can’t realise how simple it really is — and spend decades, or even a lifetime, spinning the squirrel wheel.

But any professional marketer, for example, will tell you that advertising that is “90% good” — gives 100% results. I’m not alone in my thinking. The same Dan Kennedy constantly writes about it in his books.

Like I said — I’ve been there) And spend most of my time improving processes that already work. Kaizen and all that, because I understood it wrong.

Until I realised that speed results still justify some imperfection.

Funny illustration on the topic:
Old school copywriting specialists in the US (the founders of direct-mail, who sent letters by post) — deliberately left typos in their texts to “humanise” them.

They strived to make each letter look like it was typed personally for the client in question, right on their own typewriter in their flat.

And it’s funny, because most “Facebook journalists” hate finding marks in their posts.

It feels like a punch in the gut. And it’s embarrassing.

However…

… Real customers interested in your product will readily forgive minor mistakes.

They won’t even blame you for an accidentally written word or a small (!) joint in your product.

And if there are no ready buyers — then it’s definitely not that “you underperformed”. Thus, to reiterate, “good enough is perfect!”

Striving for perfection can prevent your really brilliant ideas from ever seeing the light of day.

If you just can’t hit “send” to kick off a new direction because it’s not perfect yet, you’ll go broke.

It’s time to learn not to worry about not being perfect.

In business (and in life too).

The difference between doing 90% and doing 100% is piffle (and no, that doesn’t contradict the famous “1% better every day”).

Just get it done. Sometime “good enough.”

It’ll be good enough, I promise.